Why join Amadeus LinkHotel “Because you can increase your hotel revenue”

Hotel Ciudad de Castelldefels is a beautiful, 103-room hotel located right on the beach, just a short taxi ride away from Barcelona airport in Spain.  As such, the hotel is located in an ideal spot for a family holiday, a business trip, an event or a romantic getaway.  Prior to 2011, Hotel Ciudad de Castelldefels was not distributed on the Global Distribution Systems (GDS) and relied mainly on summer leisure bookings and local business agreements.  Like many independent hotels and small chains, bookings came through the hotel’s website, telephone or online intermediaries such as HRS and Booking.com.

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Post-LinkHotel

When Amadeus LinkHotel approached Hotel Ciudad de Castelldefels, Rosa was quick to see the benefits of joining a multi-GDS hotel services partner.  “We wanted travel agents around the world to be able to book our hotel and LinkHotel could give us international exposure on all the global distribution systems”, explains Rosa.

“Our key objectives were to increase room sales and enhance productivity, without incurring major costs.  In fact, we were pleasantly surprised at how reasonable the membership and booking

Irvine firm buys Bacara Resort near Santa Barbara

Plush Southern California seaside resorts suffered during the recent recession, but they are making a comeback as business and leisure travel picks up.

Now, Bacara Resort & Spa near Santa Barbara has been acquired by an Irvine hotel company that plans to upgrade the luxurious inn as well-heeled guests return to coastal resorts.

Pacific Hospitality Group bought Bacara from SB Luxury Resort, an affiliate of Ohana Real Estate Investors and Rockpoint Group, which have owned the property since 2011. The sale price was not disclosed, but real estate experts said the seller was asking for more than $150 million.

The 354-room hotel will continue to be known as Bacara, a name made up for the property that opened in 2000. It will be operated by Pacific Hospitality, which also acquired Estancia La Jolla Hotel & Spa in San Diego, Balboa Bay Resort in Newport Beach and the Meritage Resort & Spa in Napa, Calif., during the last 15 months.

“We see this as a really dynamic hotel environment, which we have been lucky enough to take advantage of because we are an owner-operator,” said Kory Kramer, chief

Recovery Fades for the Hotel Industry

Six weeks into the travel crisis sparked by the Sept. 11 attacks, a recovery in business for U.S. hotels already is fading with revenue likely to remain down about 15% for the rest of the year, analysts said Monday.

The hotel industry was among the hardest hit after the attacks, with room revenue down 37% in the first full week after Sept. 11, according to data tracking firm Smith Travel Research.

Revenue bounced back strongly in the weeks that followed and were down a more modest 18% by the week ended Oct. 6. In the next week, however, the recovery rate had slowed considerably with revenue still down 16%.

“There’s a concern the improvement is flattening out as you went from negative 37 [percent] to negative 16,” said Steve Kent, an analyst at Goldman Sachs. “It doesn’t look like it’s going to improve all that much more drastically.”

In fact, hotel room revenue already were down 5% in August–before the attacks–as businesses and consumers cut back on travel spending amid the economic slowdown.

Kent said room revenue would have been down 7% to 10%

Bacara hotel sold as high-end coastal resorts enjoy comeback

Plush Southern California seaside resorts suffered during the recent recession, but they are making a comeback as business and leisure travel picks up.

Now, Bacara Resort & Spa near Santa Barbara has been acquired by an Irvine hotel company that plans to upgrade the luxurious inn as well-heeled guests return to coastal resorts.

Pacific Hospitality Group bought Bacara from SB Luxury Resort, an affiliate of Ohana Real Estate Investors and Rockpoint Group, which have owned the property since 2011. The sale price was not disclosed, but real estate experts said the seller was asking for more than $150 million.

The 354-room hotel will continue to be known as Bacara, a name made up for the property that opened in 2000. It will be operated by Pacific Hospitality, which also acquired Estancia La Jolla Hotel & Spa in San Diego, Balboa Bay Resort in Newport Beach and the Meritage Resort & Spa in Napa during the last 15 months.

“We see this as a really dynamic hotel environment, which we have been lucky enough to take advantage of because we are an owner-operator,” said Kory Kramer, chief investment officer.

Pacific Hospitality will spend more

Hotel industry recovers as travelers fill rooms

Terranea, a Tuscan-themed luxury resort on the bluffs of Rancho Palos Verdes, couldn’t have opened at a worse time.

The sprawling seaside resort had 582 rooms to rent, a fancy spa, eight restaurants and bars, plus one of the largest ballrooms in the region — and, at its debut two years ago, faced the coldest hospitality market in decades.

The owners hired 50% fewer employees than they had planned, launched generous discount promotions and prepared for the worst.

In 2009, the hotel industry was in the roughest shape since the Great Depression of the 1930s. Business and leisure travelers drastically cut back on hotel stays, and many owners including Terranea’s faced the threat of foreclosure.

Hundreds of California hotels did go into financial default, but the tide turned this year as travelers ventured forth again, industry analysts said. Terranea alone expects to have more than 740,000 paying hotel and restaurant guests this year, a 22% increase over 2010.

“There is a huge difference” at the resort these days, said Robert J. Lowe Jr., co-president of Lowe Enterprises, developer and co-owner of Terranea. “When we

Hotel search and the demanding traveller

Last week, Henry Trask called his travel booker with a request. “I need to go to Brazil,” he said, naming a little-known town near a large biomass plant. “The trip is for business, so I’ll need to be within a 10 minute drive from the plant. Also, my wife is planning to join me for the weekend, so can you get a hotel with fun things to do? And can you get me a pre-paid room?”

Many agents would not be thrilled to get such a call. Henry, like Goldilocks and her search for the perfect bowl of porridge, wants something extremely specific. Hotels next to large industrial sites rarely cater for tourists. Henry’s request for a pre-paid option adds another layer of complexity.

Such a hotel will exist, but searching for it is no easy task for a busy booker. It’s possible that the only suitable hotels in the area will be smaller, independent properties with unsophisticated websites. These hotels are also unlikely to be bookable via the indirect channel, meaning that our busy booker will instead have to ring up and make the reservation over the phone, and manually complete the itinerary rather than

Amadeus Instant Preference puts your hotel at the top of the screen

What is Amadeus Instant Preference?

Amadeus Instant Preference (AIP) – part of the Amadeus Media Solutions portfolio – is a powerful marketing tool which can be used by both hotel chains and properties.  Subscription to AIP gives participating hotels preferred placement on the multi-property availability and hotel list displays, assuming all search criteria are met: e.g. date, destination, special rate, amenities, room type.

How will it help my hotel get more bookings?

By securing placement on the key hotel shopping screens, you give your hotel instant, increased visibility and therefore more opportunities to drive incremental bookings to that property.  Even if the hotel doesn’t receive a booking every time (not an exact client match), you are creating more awareness of your hotel’s location, name and brand.

How do I subscribe?

Your hotel can become an AIP participant for a 6 or 12 month subscription period for a specific city or airport destination.  Once you have signed the AIP contract for the selected property, destination and subscription dates, we will activate your hotel in the AIP database.  Should any other properties be AIP subscribers for the same destination and dates, all AIP hotels

Revenue management how far have we come

Revenue management’s history is based in the airline industry, but unlike the airline industry, hoteliers have far more variables to take into consideration. For example, while an airline company might have a simple grid of fares, a hotel will have a flexible and dynamic rates systems depending on location, season, facilities, and so on. By 2000, it was already clear that revenue management needed to up its game if it was to remain relevant to the hotels sector.

Hotel revenue management is typically based on historical data and current data – how many rooms are left in a property at a precise moment in time determines their value. But this data is not enough: At midnight, a hotel’s rooms reach their sell-by date and turn into pumpkins. Being able to predict demand to ensure inventory is not left on the shelf is vital for a hotel.

Today, the fixed, disconnected and disparate model of revenue management has been overtaken by the fluid, dynamic model of price management, and this works much more effectively within the complexities of the hotel industry. By employing price management techniques, hotel revenue can see improvements of up to five per

Freeing hotels from technological shackles to create more sustainable businesses

Technology can often feel like a barrier standing between a business and its goals. In an ideal world, all the new generation platforms and theories – big data, social media, the internet of things – ultimately connects us and enables us to make better sense of the world. In reality, vendors cannot update software quickly enough to satisfy the business world.

But a quiet revolution is solving this problem. Open systems are changing the way all businesses – including hotels – operate. In today’s world, innovation, flexibility, and speed are key to competitive advantage; IT needs underpins commercial agility, and open systems deliver it.

Open systems are different from static proprietary systems because (as the name suggests) it is open to all. Can you imagine a world where hotels could plug into IT like we plug into utility services? That’s what open systems provide – an all-encompassing IT platform that gives hoteliers the most current and cutting-edge software on a daily basis. Open systems are higher quality and more secure than static proprietary systems, as they can continually be upgraded and improved by developers. They are ‘unlocked’ so a hotelier’s system can be tailored and modified to fit specific needs,

Bringing Marriott’s latest venture onto the Amadeus GDS

The audience demographic for consumer brands across every market is changing. The millennial generation’s preferred means of socializing, shopping, and travelling are characterized by a greater reliance on technology, a more holistic view of their experiences, and different expectation levels when it comes to customer service.

For hotel bookers, this means that hotel content to match a new demographic’s expectations is vital. In the US alone, millennials will account for more than 50% of the workforce by 2015, and this represents a significant potential spend on things that workers often do – travelling for business or leisure.

With this in mind, we spoke recently to one of the hotel brands specifically aiming to personalize their offer for this millennial audience. Moxy hotels is the new ‘economy lifestyle’ brand from Marriott, geared predominantly towards the millennial customer. As Marriott already distributes through Amadeus, we’re naturally very excited about adding Moxy’s rooms to our bookable content – and curious to know more.

We caught up with Moxy Vice-President, Ramesh Jackson, to ask how this new hotel brand plans to target millennials, and how it will differentiate itself in today’s crowded marketplace.

Hi Ramesh, let’s start

Travelodge discovers Amadeus Hotel Insight

Amadeus Hotel Insight is almost a year old, so we wanted to interview one of our top users – Nick Thomas, Sales System Support Team Leader at Travelodge UK – to find out what he likes most about the tool and how we can use his direct customer feedback to further develop our online business intelligence tool in the future.

Nick, you are relatively new to your role managing the GDS business for Travelodge. When did you start using Amadeus Hotel Insight to analyse your Amadeus GDS bookings?

I moved into the GDS area of Travelodge at the beginning of the year and was introduced to Amadeus Hotel Insight by my Amadeus Account Manager straight away.  A key part of my role is to understand where our GDS business is coming from, analyse booking patterns and identify new business opportunities.  Amadeus Hotel Insight makes this very easy as I can produce the reports I need quickly and easily using the filters available and even create dashboards showing me specific reports as soon as I log in.

How long did it take you to get to grips with Amadeus Hotel Insight?

After just a

Amadeus acquires Newmarket International

In December we announced the acquisition of Newmarket International, a leading provider of cloud-based group and event IT solutions to the hotel industry.

The addition of Newmarket, based in Portsmouth, New Hampshire, will bring a strong management team and talented workforce to Amadeus that will significantly strengthen the Group’s expertise and experience in the hotel IT industry, a key target sector for future growth. Newmarket also adds established relationships with key customers in the hotel segment.

We gain some insight from Jeff Edwards, Head of Global Hotel Business.

First of all, for those of us who don’t know, who is Newmarket International?

Newmarket, which serves around 22,000 unique properties in 154 countries, operates in the group and event management segment of the hotel industry, which is estimated to account for 30-40% of a full-service hotel’s revenues. Newmarket has a strong track record of growth and profitability.

Newmarket assists hospitality organizations of all sizes to maximise revenues and resources by enabling each to find and win new business, welcome guests, and deliver exceptional service. Newmarket delivers proven hospitality solutions that: empower sales and catering teams to streamline business and generate more revenue; optimize

Preferential placement helps attract booking agents and guests to your property

What is Amadeus Instant Preference?

Imagine the impact of having your hotel preferentially placed on hotel availability and listing screens for your city destination! Thousands more bookers would be instantly attracted to your property, increasing the opportunity to turn those viewings into bookings.

Amadeus Instant Preference (AIP)

– part of the Amadeus Media Solutions portfolio – is a powerful marketing tool which enables both hotel chains and hotel properties, including small chains and independent hotel properties who are members of Amadeus LinkHotel, to influence the placement of their property in the hotel list and hotel multi-availability display. This ultimately gives hotels the opportunity to take advantage of higher yield and premium bookings by Amadeus’ network of travel professionals

How it works is pretty simple: Let’s say you have a property in Toulouse and you subscribe to AIP from the 1st March 2015 to the 1st March 2016. Every time that any travel agent anywhere searches on Amadeus for a hotel in Toulouse for stays during the period 1 March 2015 to 1 March 2016, your property will be one of the first to be displayed.  If the travel agent enters additional search criteria

Don’t leave inventory on the shelf

What is revenue management?

Revenue management is about predicting consumer behaviour and optimising room inventory so that it is priced in a way that will maximise revenue.  The difficult part for Revenue Managers comes in deciding how to work these things out!

Unsold rooms means lost revenue

Hotel rooms have a sell-by date: at midnight, any unsold rooms become a lost commodity and untapped revenue eats into your fixed costs, driving down profit margins.  So which rooms should you sell to whom, when and at what price to achieve maximum profitability for your hotels? A good revenue management solution can help answer these questions.

How can you fill those rooms?

It’s all about being able to predict travel patterns based on an understanding of the market place, a dynamic view of your bookings portfolio and an in-depth knowledge of your customer base.  To help make more precise predictions, Amadeus has developed a Revenue Management System (RMS) which gives hoteliers unique insight into on-the-books business and forecast trends.  When combined with historical bookings and market information, Amadeus Hotel RMS can produce a much more accurate view of projected business.

Let’s see how

A partnership that works for Star Inn Hotels both globally and locally

Please tell us a little more about Star Inn Hotels?

Star Inn Hotels was born in 2004 with our first property opening in Regensburg in Bavaria, Germany.  We have progressively grown our family of hotels and by the end of June this year, Star Inn Hotels will have 16 properties across Germany, Austria and Hungary.  We are predominantly a 3 star brand, although we pride ourselves on offering ‘ four star quality at two star prices’, which explains our excellent retention rate and the fact that our hotels achieve 67% occupancy throughout the year.

Across the Star Inn group, we have a very healthy mix of 60% corporate and 40% leisure, although this of course varies from hotel to hotel, depending on the location of the property.  The majority of our corporate business comes through Amadeus LinkHotel, with online travel agencies bringing most of our leisure and weekend guests.

What makes your chain special and unique?

Working for Star Inn is really like being part of a close-knit family and we treat every one of our guests in a unique and special way.  To give you an example, we had mattresses especially commissioned by

With Amadeus hotel intelligence, you can think big

We know that you are extremely busy, all of the time.  Filling your hotels to achieve the best possible yield and keeping your customers happy to secure their ongoing loyalty is more than a full-time job.  But do you really know how your hotels are performing, which agencies are bringing you regular business, what rates they are booking, which months bring you the best yield, if your international business is more/less than last year, what your top performing properties are and so much more?  If you were equipped not only with the information to answer those questions but also a tool that would answer those questions fast, it would make finding opportunities to fill your hotels profitably so much easier!

Amadeus Hotel Insight is an online 24/7 business intelligence tool built to help you identify concrete business development opportunities via the Amadeus network faster than ever. Since the first release in late 2013, we have been working with many of you, our customers, to understand how we could enhance the solution even further to ensure it is bringing as much value as possible to your business. Keeping in mind that our joint goal is to make

We’re starting with little steps but we plan to make it big on the GDS

IP Hoteles are a relatively new ‘kid on the block’ when it comes to global distribution, so we were delighted to speak to Ignacio Peña Ayerza and Federico Vidal to see how things are done in Argentina and what more we can do to help maximise the presence of IP Hoteles on the GDS.

Please tell us a little more about IP Hoteles?

IP Hoteles is a hotel solutions company for the Latin American market.  We offer our 200-strong hotel members a variety of services which include: revenue management, web design and online booking capabilities, distribution to online travel agencies via our channel manager product and of course GDS distribution.  For GDS connectivity, we have partnered with Amadeus LinkHotel.

We have an equal mix of leisure and business hotels, so for the time being, we are focusing our GDS efforts on those properties that are more likely to appeal to the corporate market – due to their favourable location, facilities, star rating etc.

How long have you been a member of Amadeus LinkHotel and what were the main reasons that led you to select Amadeus LinkHotel as your distribution partner?

We activated our first properties via Amadeus LinkHotel about a year ago and now have

IHG and Amadeus to revolutionise the technological foundations of the global hospitality industry

IHG and Amadeus have announced a landmark partnership. Together, we will develop a next-generation Guest Reservation System (GRS) and in doing so, we will revolutionise the technological foundations of the global hospitality industry. You can read the press release published here.

We share a common goal; to drive innovation in the hospitality industry and to improve the guest experience at every stage of the Guest Journey (Dream, Plan, Book, Stay and Share). By combining IHG’s global scale* and history of innovation with Amadeus’ expertise and excellent track record of leadership in this area, we will be able to design and develop a powerful global platform to do just that.

IHG is delighted to be launch partner in this exciting new venture, which will result in the creation of the industry’s first cloud-based Community Model, similar to that used by the airlines. It gives IHG a unique opportunity to reshape and redesign what is a fundamentally important part of the industry. It’s a highly innovative and cost-effective approach which will transform the flexibility and functionality available to hotels and their owners.

Our collaboration with Amadeus also gives IHG scope to focus on developing and